I was discussing Inbound Marketing with a Realtor the other day. He was telling me how bad his business is off and that he will have to wait until he closes 2 deals next week before he can pay to execute his Inbound Marketing program. I left it at that, and our conversation focused on the picture on his computer screen of a 1983 Turbocharged 280zx, he told me how he found it on E-Bay and flew out to pick it up.
We started wrapping up our meeting and I asked if I should follow up with him towards the end of next week. He said unfortunately he would not be here next week, he was going to Reno and that I should follow up with him the following week.
So, as I was pulling out of the parking lot I went over the meeting in my head, in my presentation I asked him how familiar he was with Pay Per Click advertising, His head immediately started going back and forth, “I don’t want someone to be able to click on my ad over and over again and cause me to spend money!” I explained to him how he would be protected, and started walking him through the campaign ideas we had.
By the end of the session his head was nodding up and down and saying, “yep, I get it now!”.
Did he really get it? His business is down, it is a poor economy, “I need to sell some more before I can pay you, call me when I get back from Reno. Oh, while I am out there I am going to look that this” and show’s me a picture of a shiny Porsche.
Man, this sounds familiar, while working at Mediapulse during the Dot Com crash, I was hearing the same story. ‘Well I will have to get back to you next month Ricky, my investor is sending my next round of funding, so I am going to head to Mexico while the funding is taking place’, and gets into his Mercedes and drives away.
During this time in the late 90’s early 2000, my friend gave me a book “Selling the Invisible”. I have always been a “Picture This” kind of guy, but this book taught me how to sell Value.
So, did the realtor see the value in what I was presenting him? I am afraid not. His only current form of advertising is Signage in the yards of the homes he is listing, print classifieds and his MLS. His competitors are doing very low bid’s on pay per click and with the minimal budget we proposed he would crush them and more than double his current activity. Probably, for about the price of his plane ticket to Reno.
Shame on you for creating another terrific post! Awesome stuff, keep up the good work. I see a lot of potential! I wonder if you are an active user with any social networking sites like Digg or Stumble Upon?
this is a really good resource for educators. thanks for sharing.
I’ve heard that placing advertisements on a person’s website earns them revenue. In other words money for the owner. Is this true for you and every other site that display advertisements?
Normally this is true. If I have a web site and the goal of the site is to provide Great Content that people will be interested in reading, I can monetize the site by displaying other people’s ads on the site. The content remains free to the visitor and they find useful information or resources in the ad’s that are on the site. One of the most common advertising systems like this is Google’s Adsense. With Google adsense, you place a small snippet of code on your web site and advertisements relevant to your site and/or content are automatically fed to your site. The Site owner receives revenue for every “Click” on the ad’s. So it is important to have great content and drive traffic to your site.
Another example of ad revenue on a web site can be found on knoxivi.com. Where they sell “Logo Banners” to visitors. They provide Impression and Click through results to the advertisers through and Open Source Ad Management system.
Hope this helps,
You have really great taste on catch article titles, even when you are not interested in this topic you push to read it
I really like when people are expressing their opinion and thought. So I like the way you are writing
Helped me alot in my college assignement. Thank you for your information.
Hey Wassup?
I’ve been around here for a while now, and I finally found something worth writing about: I found This neat resource on Entertainment Centers .
Check them out great read on the subject
Come On
Dolly