Marketers Shifting Budget from Outbound to Inbound

84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media

  • 66% of marketers plan to invest in social media over the next 12 months, but only 36% plan to monitor and analyze the success-or failure-of their efforts
  • 84% of Marketers are shifitng a portion of thier direct marketing (outbound) budgets to social media (inbound)
  • Marketing Takeaway: Make sure you are re-allocating your budget and efforts regularly, based on results.

This entry was posted on Sunday, January 31st, 2010 at 5:51 am and is filed under Inbound Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Responses to “Marketers Shifting Budget from Outbound to Inbound”

  1. Natilie Wausori Says: February 23rd, 2010 at 12:35 am

    Excellent post. As always I enjoy reading your posts…

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